To successfully
rent out your luxury Oahu home, you need to compete with all the other properties on the
market and make sure you’re offering quality,
convenience, and appeal. Strategic marketing is a good way to
get the attention of potential renters and eliminate expensive
vacancy periods.
Marketing luxury rental properties in Oahu and the surrounding
areas is one of our areas of expertise. At Elite Pacific
Properties, we help owners find excellent tenants by
advertising their properties through our own local real estate
network and by using our exceptional marketing skills.
We’re sharing some of the five best tips you can use to
effectively market your property. Contact us at Elite Pacific
Properties when you’re ready to learn more.
Provide a First-Class Property
First, you have to know your market. Prospective tenants
looking for a luxury home are not going to settle for old
appliances and sloppy landscaping. Make sure your home has
great curb appeal. It needs to be inviting, clean, and
functional. Your potential renters are likely to be seeking
features such as:
- Pools and outdoor living space
- Smart home technology including thermostat control
- Security
-
Stainless appliances, tile floors, and granite counters
-
Extras such as home theater systems, wine cellars, gourmet
kitchens, and expansive master suites
Make an investment in any cost-effective upgrades and updates
that will really help you rent your property to luxury
tenants.
Professional Photos Make Emotional Connections
Marketing a rental property involves psychology. When a
prospective renter is looking at your listing, the first thing
they’ll peruse is the photo gallery. They’ll get
to the description and the details eventually, but they want
to see what the home looks like first. Make sure your pictures
set a scene that invites them to learn more. You should have
as many photos as possible, and you need to pay attention to
lighting, angles, and details. Don’t take pictures with
clutter on the counters. Open doors and allow natural light to
work in your favor.
Include a pictures of the front of the property, the kitchen,
bathrooms, and any outdoor space. Focus on what will really
impress tenants, such as your pool, garden tub, walk-in
pantry, or built-in accents.
Online Advertising and Social Networking
List your Oahu rental property on all the sites that renters
are using to find luxury rentals. Online advertising is really
the best way to maximize your reach. You’ll have the
opportunity to gather a large pool of potential tenants and
generate interest in your property.
Social networking can also be valuable. Make sure you’re
posting about the home you have for rent on your Facebook,
Twitter, and Instagram pages. If you don’t use those
platforms, you probably have a lot of people in your network
who do. Ask them to share.
Be Responsive to Inquiries
Good tenants seeking luxury homes have a lot of options when
they’re looking for an Oahu rental. Don’t lose
your leads by ignoring them. When someone calls or sends a
message, be responsive. Answer your phone, return your calls,
and respond to emails and text messages asking for more
information. Schedule showings that work for your potential
tenants, and make sure you follow up after they’ve seen
the home to find out what they liked or what didn’t work
and whether they’re interested in the space.
Facilitate an Easy Application and Rental Process
Finally, make it easy for tenants to apply for your property.
Online applications can gather information in a consistent and
organized fashion, and it also allows you to document the
entire process. Give renters the opportunity to pay for
deposits and fees online, and be available to answer any
questions and facilitate a smooth move-in process.
We’d be happy to tell you more about how to market a
luxury Oahu rental home.
Contact us
at Elite Pacific Properties.